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Ipsos in Polling Deal with Thomson Reuters
Ipsos has announced a deal with Thomson Reuters to provide 'regular intelligent information about behaviours, attitudes and opinions of consumers and citizens', based on regular multi-country polling on a wide-range of topics.
Topics covered will include consumer attitudes and issues, economic confidence, product and service ratings, and 'other timely occurrences in geopolitics and policy developments'. Reuters will report on findings via its global network.
Darrell Bricker, President and CEO of Ipsos Global Public Affairs, comments: 'We believe our two companies can bring to bear enormous resources that will regularly take the pulse of countries that comprise 75% of the world's GDP. Our combined ability to collect and disseminate knowledge to people, market professionals, decision makers and organizations around the world will make our relationship valuable and exciting.'
Richard Baum, Global Editor, Consumer Media, Thomson Reuters, says the polling will provide 'critical analysis and insight' at a time when 'drastic upheaval and change is affecting populations all around the world', in addition to giving Reuters 'important data to both explore and report on'.
New York-headquartered Thomson Reuters employs more than 50,000 people in 93 countries, providing information for businesses and professionals in the financial, legal, tax and accounting, scientific, healthcare and media markets. It also has major operations in London, UK and Eagan, Minnesota.
Web sites are at www.ipsos.com and www.thomsonreuters.com .
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