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42 Rolls Out Pharma Panels in Brazil and Mexico
Dubai-based healthcare industry specialist '42 market research' has extended its coverage by offering services in Brazil and Mexico.
The firm's panels for these countries cover the full spectrum of healthcare professionals - from physicians, dentists and pharmacists to technicians, nurses and opticians. Online surveys, online focus groups and online monitors on all healthcare related topics are now available in these areas, including market analyses, concept tests, patient diaries and sales force evaluations.
'In Latin America, the main method of healthcare research has been via face-to-face interviews,' explains MD Wolfgang Sabathil. 'The responses rate to our first pilot projects has been overwhelmingly positive and demonstrates an interest of Brazilian and Mexican healthcare decision takers to actively participate in our online interviews.'
The launch of services in Brazil and Mexico is a continuation of 42 market research's global expansion strategy. Since the company was established in 2002 it has successfully completed online market research projects in the USA, Asia Pacific, Europe, the Middle East and Africa.
Web site: visit www.42mr.com .
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