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PERT Launches PRIMO Analysis Tool
In the US, marketing and public opinion agency PERT Survey Research has launched a product analysis and modeling tool (PRIMO Analysis) that identifies those product design areas most likely to increase product ratings and purchase intent scores.
Designed by the firm's Chief Statistical Officer, Dr Efim Shvartsburg, the new tool delineates which product attributes to retain, provides direction on how to fix them, and ranks attributes by potential for product improvement.
The system provides insight on the extent a product attribute needs to be tweaked in order to have the best possible effect on the overall product. In addition, it can determine whether the attribute modification would significantly improve a key criterion, such as 'liking' or 'purchase intent'.
A chapter about PRIMO Analysis has been included in the latest ASTM (American Society for Testing and Material) manual, which provides technical standards for materials, products, systems and services. Standards are developed by ASTM members who represent users, consumers, government, researchers, and academia from over 120 countries.
PERT Survey Research has been in business for more than 30 years and is headquartered outside of Hartford in Bloomfield, CT, with additional offices in Stamford, CT, Caldwell, NJ, and Pittsburgh and Philadelphia, PA.
Web sites: www.pertsurvey.com and www.astm.org .
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