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YouGov to Monitor Affluent Individuals
In the UK, online research agency YouGov has launched a study to track the attitudes and behaviours of affluent and high net worth individuals towards finance, media and general expenditure.
The firm's new Wealth Tracker offers analysis about current and future trends, while providing insight to help develop marketing and product offers aimed at this market segment.
It taps into the YouGov Platinum panel, which comprises 5,000 UK-based individuals with investable assets ranging from £100k to £1m+. Subscribers will receive results from a survey of 500 panellists on a monthly basis, supplemented by a quarterly qualitative survey. In addition, the firm's sector specialists will provide analysis and commentary on the findings.
'As a result of the current economic climate, it is estimated that high net worth individuals have lost between 30-40% of their savings and investments,' said Adele Gritten, Head of the Financial Services Consulting team. 'It is essential for businesses to understand how these individuals are adjusting to cope with these challenging times.'
YouGov has also been hit by the current economic downturn. Earlier in the week, the firm reported a 54% drop in headline pre-tax profits, and confirmed that it would be making 30 of its staff redundant in an effort to save £2.5m a year.
Web site: www.yougov.com .
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