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Japanese Mobile Tool Adds Smartphone Analysis
In Japan, advertising effectiveness analysis firm d-worx has released an updated version of its web analytics product wellout, to measure user traffic originating from smartphones such as the Blackberry and iPhone.
Almost every member of population of Japan now owns a cell phone, young children aside, and nearly 85% of those phones have Internet access.
wellout consolidates and segregates analysis for mobile network operators. It produces a wide variety of reports on mobile handset trends based on more than 800 mobile phone models, and the new version supports the analysis of web site access through smartphones.
'We're currently offering wellout only in Japan,' says d-worx CEO Daigoro Izumi. 'However, we're thinking of expanding the service overseas in the future as other markets with usage profiles that resemble Japan's begin to emerge.'
d-worx has been providing Web applications for e-commerce and mobile web sites since 1998, and launched the wellout software-as-a-service solution in 2005.
The firm is based in Tokyo and is online at www.wellout.net .
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