Epsilon Launches Market Intelligence Division

Marketing services firm Epsilon has launched a market intelligence division which offers access to data gathered from millions of US households and businesses, to help clients better understand and target their customers.

The new Epsilon Targeting division brings together Epsilon Data Services, which compiles US new mover data; Abacus, which provides a database of US multi-channel buyers; and the ICOM Information & Communications direct-response consumer survey database.

The firm says this combined offering includes survey response from more than 35 million households and 65 million individuals, along with hard-to-find attitudinal and behavioural information across more than 1,000 data points. Aggregated transactional data from more than 1,600 member clients spanning 109 million US households with over 8.6 billion recorded transactions is also part of the mix.

In addition, the unit will offer information on 1.8 million new movers per month, business-to-business data on more than 22 million companies, and compiled proprietary data on more than 160 million households.

The division will be led by President Brian Rainey, with support from Arlene Lacharite, who will serve as General Manager. Rainey joined Epsilon as the CEO of Abacus when the company was acquired by Epsilon in 2007. Before this, he worked as Director of Marketing for retailer The Sharper Image, and as List Developer Manager at Sara Lee Corporation.

'Epsilon Targeting expands our data services business by incorporating world-class assets, talent and expertise to offer clients a much broader scope of information and analysis,' stated President Bryan Kennedy. 'This offering is unique in the marketplace because we provide the transactional, financial, demographic and psychographic data and insights clients need in order to obtain a complete view of their customers.'

Epsilon offers strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services.

Web site: www.epsilon.com .