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medeConnect Launches Qual Service
In the UK, medeConnect Healthcare Insight - the market research division of Doctors.net.uk - has launched a qualitative MR service to complement its quant service which provides access to medical professionals.
Established in September 2005, medeConnect conducts online research with doctors, nurses and other healthcare professionals. Its exclusive relationship with Doctors.net.uk provides access to an online community of nearly 165,000 UK doctors.
The firm says the new service will provide public sector bodies and the pharmaceutical industry with information gathered from hard-to-reach and geographically diverse respondents. It eliminates the need for venue hire and transcribing of tapes, which enables the firm to secure the participation of doctors who would not normally take part in research due to their distance from a central research location.
Where previously online questionnaires would have been pre-coded with answers selected from a list of choices, the new service includes real-time interactive probing of open questions and online group discussions.
MD Iain Findlay explains: 'Research recruiters are finding it increasingly difficult to persuade respondents to attend qualitative research sessions, especially from outside of the major cities. While face-to-face meetings and time-intensive telephone interviews may still have their place, we have developed a great alternative.'
Web site: www.medeconnect.net .
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