Pricejamieson MR Vacancies



AGB Group Wins Two BARB Contracts
4/5/00



In a surprise outcome, the AGB Group has been awarded the television audience measurement (TAM) contracts by BARB, over the incumbent Taylor Nelson Sofres.

The two contracts cover the metering of panel homes (contract 3) and data processing (contract 4), and both run from January 2002 to 2006.

Toni Petra, Chief Operating Officer of the AGB Group, will be responsible for the start-up, supported by AGB Media Services, the Swiss-based corporate support centre and its staff of 60 dedicated TAM professionals.

According to Alberto Colussi, chairman and majority shareholder of AGB Group, "Being selected by BARB, a world-wide recognised authority in television audience measurement, is a significant reward to AGB's commitment in developing superior technology and expertise in television research. After Australia, this achievement consolidates AGB's position as the global provider of TAM services, using universally accepted methodologies including stringent quality control procedures. I wish to share this success with all our colleagues of AGB Media Services, whose contribution was decisive."