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Millennium Dome Attracts Two Million Visitors
8/5/00



The Dome has celebrated the arrival of its two millionth visitor as details of the latest MORI survey show that levels of visitor satisfaction remained high.

According to PY Gerbeau, Chief Executive, "We are delighted to welcome our two millionth visitor to the Dome. We are already the UK's most popular paying tourist attraction, and by June we expect to have beaten the 1999 attendance record held by Alton Towers."

The English Tourism Council's 1999 attractions league table shows that the Dome has already exceeded the yearly attendance of the Natural History Museum (1,739,591), Legoland Windsor (1,620,000) and the Science Museum (1,480,000). By the beginning of June, attendance at the Dome is expected to have beaten the 1999 attendance records for all UK paying attractions, including Alton Towers (2,650,000), Madame Tussaud's (2,640,000) and the Tower of London (2,422,181).

Key highlights of the Dome's second MORI visitor survey - in which 1,009 visitors were interviewed face-to-face between 1st and 19th April 2000 - showed 84% of visitors were 'satisfied' with their visit.

Significantly, only 13% of visitors thought that 'there were too many queues' compared with 28% in January - clearly reflecting the recent improvements made to wait times and visitor flows.

70% of visitors thought that the Dome was 'good value for money.' 77% of visitors would recommend the Dome to their friends, and 90% rated the friendliness and welcome from the hosts as good.