New Initiatives from Media Metrix 11/5/00 Media Metrix has unveiled a series of Internet and digital media measurement and technology innovations including a powerful new user interface and an enhanced online ad tracking system. The company's new client-driven measurement and technology innovations include: MyMetrix.com: a state-of-the-art client user interface with customisable reports and analysis based on the companyıs vast database of trended audience measurement statistics, including cross tabulations, source/loss reports and the ability to save client-specific parameters. AdRelevance 2.0: the industry's only next-generation online advertising tracking system now capable of monitoring and capturing ads from over 500,000 sites. AdAlert: the first and only email service to deliver up-to-date online advertising competitive intelligence via email and cellular devices, alerting users when a company or site runs a new ad or launches a new Web advertising campaign. AdContact: the industry's first all-in-one online advertising sales prospecting tool. Media Metrix' new global corporate website: www.mediametrix.com, has also been launched. According to MaryAnn Packo, president and chief operating officer of Media Metrix, "Our new products and services extend our first-mover advantage and leadership as the pre-eminent Internet and digital media measurement firm worldwide These client-driven advancements strongly reflect our industry knowledge and expertise and add greater value by providing unprecedented access to our vast database and insights."