Millward Brown Expands in Latin America 12/5/00 Millward Brown has appointed Market Research de Colombia as its new affiliate responsible for the Andina Region of Latin America. This includes Colombia, Ecuador, Peru and Venezuela. Commenting on the new arrangement, Market Research de Colombia owner, Jorge Martinez, said: "We are delighted to be Millward Brown's partner in this region. We have already started working with major multinational clients on Millward Brown business, and expect this business to grow quickly. We are planning a launch conference for June at which we will introduce clients and potential clients to Millward Brown's integrated suite of validated research products". According to Fabian Hernandez, Millward Brown's Latin American Chief Executive, "For some time now, we have been keen to offer clients the same locally serviced products and services in Colombia, Ecuador, Peru and Venezuela as we do in other parts of Latin America. Market Research de Colombia is a perfect fit with Millward Brown and I am very confident that the team there is the right one to ensure that Millward Brown becomes the research power behind all great brands in the region." Liliana Baena will manage the Millward Brown business at Market Research de Colombia. She can be contacted at: Market Research de Colombia Avenida13 (Paralela Autopista Norte) Nr. 114A - 32, piso 3 Santa Fe de Bogota Colombia Telephone: (571) 619-8446/8479/8468 E-mail: Liliana Baena - vicepresidencia@market.com.co Jorge Martinez - jomar@market.com.co