Ipsos-RSL awarded BARB contract 16/5/00 Ipsos-RSL, the Ipsos group British subsidiary, has been successful in winning the establishment surveys segment of the total BARB contract . As reported recently, the contracts for the metering of panel homes and data processing have been awarded in a surprise decision to AGB. Meanwhile, RSMB has retained its existing contract covering sample design, methodology and quality control. Establishment surveys provide the foundation for the overall television audience system - describing the population, providing targets for audience estimates and source of recruits for members of the meter panel. Ipsos-RSL will be conducting in excess of 50 000 interviews each year. The ever-increasing complexity of the television research environment means that there is even greater emphasis on the need for high quality establishment survey information. This award confirms Ipsos-RSL's leading position in the high quality media research sector. According to Dawn Mitchell, Ipsos-RSL President , "I am proud and delighted that BARB has awarded us this contract, and that we will continue to work in conjunction with RSMB (the company which we were instrumental in founding), to provide a first class product for the UK market. We are committed to deliver a high response, national face-to-face fieldwork survey to BARB for at least the next five years, and everyone appreciates what a challenge this will be. The fact that BARB has this confidence in us is a tribute to everyone who has worked on the current survey in recent years, including our interviewers and supervisors."