Good first quarter performance from Ipsos 18/5/00 Ipsos group revenues at March 31, 2000 reached Euros 58.5mn, a 25.2% increase over 1999. Growth was significant in all Ipsos sectors of specialisation and across all geographic areas. In terms of specialisation, marketing research contributed the largest share of revenue in the first quarter at 40%, followed by advertising research with 26%. Geographically, Europe accounted for the lion's share of revenue with almost three quarters (73%). North America and Latin America both contributed roughly a 13% share each to total group revenues. Ipsos was created in 1975 and ranks ninth on the worldwide research market with operations established in more than 20 countries.