New Mobile Phone-Based Opinion Poll Service Launches 24/5/00 One of the UK's leading wireless and e-business application developers, Synamic, has launched a new web-based service that enables companies to run opinion polls via a mobile phone. Called PollPosition.net, the first company to use the new service will be e-MORI, the specialist new media research division of MORI. PollPosition.net will provide clients and poll sponsors with a fully automated end-to-end service that incorporates both the wireless delivery as well as the hosting of responses and feedback to client web sites. This innovative service will revolutionise opinion collection, and marks the start of a new era in interactive marketing. According to Huw Gwynn-Jones, CEO of Synamic, "PollPosition is a unique new service that opens a wealth of new marketing and promotional opportunities for companies - especially those that want to create greater interactivity or to shape their product offering based on instant customer feedback. Most significantly it brings with it the opportunity for people to respond to any form of poll 'on the move' enabling anyone with a mobile phone to give an instant response. What's more poll sponsors can monitor the instant feedback live as it hits their Internet site." Nicky Perrott, head of e-MORI, predicted a rapid uptake of surveys delivered to mobile phones: "Online and web-based research is a fast growing area for MORI, and the booming interest in WAP and wireless internet is going to fuel that growth. With PollPosition, we will maintain our leadership in this area and will be able to offer our clients fast and accurate polling results - we see this as a major breakthrough." With PollPosition, clients or poll sponsors are fully in control with automated processes that need no external mediation. Users can voice their opinions using SMS, WAP, Internet, voice, and interactive TV. Poll results are also available to users, sponsors and providers alike through these same channels. Data on poll results and poll users can be collated and utilised for additional marketing purposes.