Millward Brown Precis's Media Analysis Tool Online 14/6/00 Instant online access will be soon be available to Precis.NET, the web version of Millward Brown's media analysis tool. Precis measures a company's media profile across editorial, broadcast, electronic media, the Web and advertising. The Media Influence Index within Precis measures not only the size and impact of column inches but also editorial attitude, perception and influence. Using both Precis and Precis.NET, it is theoretically possible to separate cause and effect and see how editorial is influencing customer attitudes and perceptions. Through Precis.NET, subscribers will be provided with instant access to detailed analysis in a tailored format, via the Internet. By 9.00 am each morning, subscribers will receive detailed breakdown of relevant coverage and media analysis in the daily press and broadcast media - both of their own brand and the competition.