Eastern European Market Research Firm to Offer Harris Interactive Services 03/07/00 MASMI Research, a leading market research firm in Russia, the Commonwealth of Independent States and Eastern Europe, has announced an exclusive agreement with Harris Interactive which makes MASMI the first Eastern European member of the expanding Harris Interactive Global Network. As part of the relationship, MASMI will have ready access to Harris Interactive's worldwide online research network. The agreement enables Harris Interactive to continue to expand its Internet-based research services across Europe and to build upon its online database of European individuals for international and pan-European market research projects. MASMI Research, founded in 1991, specialises in consumer research in Russia, the Commonwealth of Independent States and Eastern Europe. In total, the group has seven offices throughout the region. The company undertakes both qualitative and quantitative studies and offers both personal and telephone fieldwork, whilst data processing is carried out using MASMI's own original computer software packages. MASMI provides regular ad-hoc research and an omnibus survey throughout Russia and has extensive experience in conducting ad-hoc research studies throughout the CIS and Eastern Europe. According to Sergey Kolobanov, Chairman of MASMI Research, "Internet research in Russia and Eastern Europe is at a crucial stage - we are just beginning to realise the Web's potential for business development and research. In the past, market research companies could develop research capabilities on their own, using traditionally accepted methods and working independently. But the Internet is a global phenomenon that implies interdependence and co-operation right from the start. MASMI needs to take a global approach. That is why joining the Harris Interactive Global Network makes so much sense. Harris Interactive has packed a lot of experience in Internet-based research into just a few years." Gordon S. Black, President and CEO of Harris Interactive added, "We are pleased to welcome MASMI to Harris Interactive's Global Network and look forward to greatly enhancing our research capabilities and resources in Europe through the agreement. This agreement is a significant milestone as Harris Interactive continues to establish itself as the premier Internet-based global research firm."