New Partnership for Ad Tracking on the Internet 04/07/00 SECODIP, a member of the Taylor Nelson Sofres Group, and NetValue, a specialist in Internet audience and behaviour measurement, are combining their expertise on the European market to develop an efficiency measurement product for ad-spending on the Internet. The partnership will be based on the development of new products resulting from the fusion of AdNetTrack's (TNS Secodip's Internet monitoring system) database with that of NetValue's (which measures site audience as well as the profile and behaviour of Internet users). More specifically, SECODIP will integrate NetValue's audience data in its AdNetTrack service in order to value the campaigns in terms of GRP (index of ad-pressure) and to characterise them by target groups. The tracking data compiled by Secodip will allow NetValue to complete its Internet Measurement Package and to develop a product that will allow: The identification of major advertising campaigns on the Web based on their reach and frequency; A comparison of the socio-demographic profiles of the Internet users who view the website ad campaigns; An understanding and impact measurement of such ad campaigns on the behaviour and use of the Internet. NetValue and TNS Secodip will include these new items in their respective product offers. As early as October 2000, players in the advertising market (advertisers, media planning agencies, Internet planning agencies, advertising/communication agencies) will have at their disposal a new kit of analysis tools that facilitates the objective measuring of website advertisements. This partnership is primarily geared towards the European market, notably in the countries where AdNetTrack and NetValue are already developing their activities, i.e. France, the UK, Germany, Italy, Spain and Scandinavia. According to Lennart Brag, President and CEO of NetValue, "The marriage of ad tracking with that of audience and behaviour measurement creates the solution for the advertising market to optimise their investments on the Internet. This agreement with TNS Secodip allows us to offer our clients a global vision of what happens on the Internet as well as to guide them throughout the development of their marketing strategy."