Millward Brown Expands Down Under 10/07/00 Millward Brown Australia has set up Kidseen, a consultancy specialising in marketing to children. The consultancy will use MB's extensive experience with kids around the world, together with its proprietary research tools and techniques, to develop strategic marketing plans. Kidseen is being headed by former Nestle (Australia) Kids Confectionery Team creator, Anne Palmer, with Millward Brown Australia CEO, Tony Wheeler, as Chairman. The outfit will be located at Millward Brown's Sydney office. The consultancy will work with childcare and youth groups and is forming an independent panel of experts to advise about child development and other topics involved in researching children's issues and marketing to children.