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New Online Ad Monitoring Tool in France and Germany
23/08/00



Forrester Research has launched its Internet AdWatch local language, advertisement tracking, and valuation tool in France and Germany.

Internet AdWatch is already established in the UK, where it has been operational since 1998. AdWatch tracks the online activities of more than 15,000 advertisers across more than 650 sites in France, Germany, and the UK, and can be accessed in three ways.

Forrester predicts that online advertising will become an industry worth Euro 3.7 billion in Europe by 2003.