New Trial Technology for Surveys 25/08/00 New technology from SPSS MR now allows researchers to run surveys on Palm Pilots and WAP-compatible mobile phones. The company is working with MORI and Nokia to test the opportunities that these technologies hold for market researchers and survey providers. When a survey is designed, users simply save its URL as a bookmark or type it into their WAP-compatible mobile phones. Interviewers can then administer the survey in front of respondents, entering the data into a phone, or the respondents can fill in the survey on their own. Either way, the collected data is immediately accessible on the organisation's server, and project managers can track real-time results in progress. Palm Pilot users with a WAP browser and access to the Internet can also run a survey in the same way. Quancept Web is a comprehensive, interactive package designed to help users maximise opportunities on the Web and reach record numbers of respondents with creative, multimedia surveys. Giving researchers complete control in the survey design, Quancept Web enables users to completely customise surveys, design multilingual surveys and support multimedia. Its respondent management system helps researchers control how many surveys are completed and makes information immediately available for processing. According to Mario Menti, a consultant with SPSS MR, "This technology brings a new versatility and freedom to survey research. Now information can be gathered from respondents all over the world‹at anytime, from any location‹by distributing mobile phones and Palm Pilots to researchers." "We're very excited to be developing these groundbreaking new applications for WAP technology with Nokia and SPSS MR," added Joel Down, associate director at MORI. "The beta tests involving Quancept Web and Nokia Mobile Phones have yielded outstanding preliminary results, as we've seen while analysing responses from more than 300 Club Nokia members participating in the trial. We anticipate learning more valuable information as we prepare to release our results in an upcoming joint paper with Nokia at the ESOMAR Berlin Conference."