Satisfaction with Online Shopping on the Up 12/09/00 Just over 3 million adults in Britain have bought something over the Internet in the last four weeks, according to a newly published NOP survey. The Internet User Profile Survey found that a quarter of those who had used the Internet in the last four weeks had shopped online, with the total number of online shoppers having more than doubled since this time last year. Half (51%) of those who had shopped online had bought something from a website they had bought from before. Over nine out of ten online shoppers (94%) say that they intend to shop online in the future, a claim reinforced by the fact that the overall level of dissatisfaction with the experience of online shopping to date is only 3%. Three quarters of online shoppers expect to be spending more money on online shopping by the summer of 2001. Against the background of the continuing debate on the security of financial transactions over the Internet, the survey found near-universal use of plastic as the favoured method of payment, with 90% of online shoppers having given their credit or debit card details online. According to Richard Somerville, Internet research director at NOP, "In four weeks, Britain’s 3.3 million online shoppers shopped via the Internet 10.11 million times and made 18.2 million purchases. They are generally very satisfied with the whole experience of online shopping and the average online shopper’s expectation is that they will be spending more than twice as much online by this time next year." NOP screened a nationally representative sample of 25,000 British adults, aged 15+, and conducted 1,603 follow-up telephone interviews with Web users between 1 June and 8 July 2000.