Another Acquisition for TNS 13/09/00 Taylor Nelson Sofres has agreed to acquire 51% of the business of Israeli-based Teleseker Limited, to be known as Taylor Nelson Sofres Teleseker Limited. Founded in 1983, Teleseker’s main areas of activity include marketing and advertising consumer research and political and opinion polling. In addition, it has a joint venture with Telegal Limited, which operates the Israeli contract for television audience measurement. The company employs 30 people and its client list includes a number of major multinationals. Turnover for the year ending 31 December 1999 was US$4.2 million and net assets at that date were US$1.3 million. The current Chairman and Chief Executive, Dori Shadmon, will remain as head of the company. According to Tony Cowling, Executive Chairman of Taylor Nelson Sofres, "We have a long-established relationship with Teleseker and with the Teleseker/Telegal joint venture in Israel, which licenses TNS TV audience measurement technology. We welcome the opportunity to strengthen that association and to extend our global network into the growing Israeli market. By joining an international group, Teleseker will be able to offer its clients an enhanced range of services, including our excellent range of branded research solutions."