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Launch of The New Giant
22/09/00



Jupiter Media Metrix, the global leader in market intelligence for the new economy, commenced trading on September 21st on the NASDAQ National Market System under its new symbol, JMXI. The completion of the merger follows the approval of Jupiter Communications and Media Metrix shareholders.

Jupiter Media Metrix will be organized around its core businesses: measurement, analysis, intelligence and events, with an international division focusing on the company’s rapid global expansion. Five business units - Media Metrix, AdRelevance, Jupiter Research, Jupiter Events and Jupiter Media Metrix International - have been defined to organise these core businesses.

Jupiter Media Metrix counts more than 1,900 companies worldwide as clients, including leading advertising agencies, media companies, e-commerce marketers, advertisers, technology companies, financial institutions and consulting firms.

The new company, with more than 750 employees worldwide, is headquartered in New York City and operates across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe) and the Middle East.

According to Tod Johnson, Chairman and CEO, "Jupiter Media Metrix is poised to redefine the landscape of Internet information services. By combining world-class, innovative and market leading products, services, research methodologies and people, we’re creating a platform that enables us to accelerate the development of new products and services, efficiently reach new customers and markets, and rapidly expand our leadership worldwide."

"We are creating a company like no other," added Gene DeRose, Jupiter Media Metrix president and chief operating officer. "Independently, the company’s industry leading measurement data, authoritative analysis and renowned industry events have set the standard for comprehensiveness, innovation and thought leadership. Together, these complementary organizations and powerful brands will create and deliver an unparalleled portfolio of resources to support clients’ critical, strategic business decisions."

Under the terms of the merger agreement, Jupiter Communications stockholders received .946 shares of Jupiter Media Metrix common stock in exchange for each share of Jupiter stock owned as of September 20, 2000, the effective date of the merger. Jupiter and Media Metrix stockholders will receive information relating to the exchange of their stock certificates.