Agency CEO Vacancy via PSD



New Multicultural Internet Research Panel
28/9/2000



Survey.com, a leading provider of online market research services, is to develop an online research panel with The Cultural Access Group, a cultural market research agency. The panel will explore and measure Internet and computer usage among African-American, Hispanic, and general market segments.

Panel members are being recruited on African-American and Hispanic websites, as well as through multicultural databases.

According to Kevin Taylor, Senior Analyst/Manager at Survey.com, "The formation of this research panel is a step forward into a new research arena for Survey.com. Understanding the needs and desires of these particular market segments is critical to the marketing efforts of all companies, in all industries. Additionally, this panel will help us reach a more diverse audience to research various topics that are of keen interest for our syndicated research program."

"I am excited by the introduction of the online panel and our work with Survey.com," added David Morse, Senior VP and CEO of Cultural Access Group. "The panel allows us to continue our market research of the rapidly growing multicultural market segments through a new and innovative method. The fact that we are working with a established Internet presence such as Survey.com only elevates my expectations for high-calibre research results."