KD Consulting MR Vacancies



Lets Go Travelling!
29/9/2000



Almost a third (31.2%) of UK households are now connected to the Internet, according to the latest research from NetValue. This equates to 7,367,000 households, a growth of over 18% in homes connected since March 2000.

The findings reveal that just over a quarter of households are connected to the Internet in the South East, with 15.1% connected in Greater London. East Anglia, followed by Wales, has the lowest percentage of homes logging onto the Internet.

Apparently, the effect of a typical British summer contributed to the significant surge in visitors to the Travel and Tourism sector during August. Approaching a third (31.4%) of home Internet users visited a travel related site in August, a growth of 6.5% since July. In real numbers, unique visitors increased from 2,540,298 in July to 3,192,124 in August, an additional 651,826 unique visitors. lastminute.com remains the most visited Travel and Tourism website, with thomascook.com just behind in 2nd position.

Airlines have also enjoyed a real surge in visitor numbers, with the transport sector growing from 1,469,088 unique visitors in July to 1,768,884 visitors in August. Easyjet.com is the no.1 transport website, which has seen an additional 120,000 unique visitors logging on to its site since the previous month. Railtrack.co.uk ranks in as number two followed by britishairways.com in third place.

The phenomenal success of Big Brother continued in August, with the website entering NetValue’s top 10 domains into ninth position: a fifth of all home Internet users visited the site in the month, equating to over 2 million unique visitors.