Award Winners at ESOMAR's 2000 Congress 3/10/2000 Last week’s ESOMAR Congress attracted over 1,100 delegates from more than 60 countries. Awards for the best papers presented at the Congress have now been selected. The Fernanda Monti Award for the best paper in any field (worth SwFr 3000) was awarded to Randall Emond, Worldwide Director Consumer & Market Intelligence, at Philips Consumer Electronics, The Netherlands. His paper was titled "Fasten your seatbelts, we’re going on a digital train ride. Impact on Market research and planning in a global economy" In a company whose future success and shareholder value truly relies on "networking" in many forms, Philips is taking the lead in defining new environments for consumers. The paper described how the consumer marketing and research community within Philips is transforming itself. As networking becomes the key agent, vision and creativity are applied to initiate innovative approaches to traditional problems to derive more value out of market research for the company The best case history with an interesting research application (worth SwFr 2,500) was won by Martin Oxley, Infratest Burke Group, UK and Jeff Miller, Burke Interactive, USA. The paper was titled "What makes a website sticky? Critical elements in online relationship marketing strategies." Relationship/one-to-one/permission marketing are just some of the "new" marketing lexicon terms used to describe online marketing strategies. This pan-European research study is designed to understand the determinants of one of the elements in these strategies: a ‘sticky’ website. The paper describes the construction of a unique stickiness metric and explains why this is important in helping e-commerce companies optimise their marketing mix The best methodological paper (worth SwFr 2,500) went to Andrew Dexter, David Smith and Jonathan Fletcher, DVL Smith Group, UK. The paper was titled "We’ve wired the world, but unplugged our brains". Looking at the human side of the arrival of new information technology - the paper provides a new framework for the market research industry to make sense of 21st century marketing information. This paper creates a focal point for fresh thinking about how to recruit and train the next generation of knowledge workers, including market researchers. Members of the jury were: Daniel Leconte, Renault, France and President of ESOMAR Franz Tessun, Daimler Chrysler, Germany and Chairman of the Programme Committee Richard Brookes, University of Auckland, New Zealand. Helmut Jung, GMS GmbH, Germany. Paolo Anselmi, Eurisko, Italy.