KD Consulting MR Vacancies



5/10/2000



The first initiative from the newly merged giant is the launch of Jx Intelligence, which features three subscription services, Market Intelligence, Customer Intelligence and Competitive Intelligence.

The new services, to be sold along with existing services offered by Jupiter Research, Media Metrix, and AdRelevance, will provide clients with analysis and research intelligence about markets, regions, industries, technologies, and customer groups by tracking activity, highlighting trends, analysing industry segments, and evaluating the competitive landscape. These services represent a unique combination of digital measurement from Media Metrix and AdRelevance and market expertise from Jupiter Research and aim to deliver critical insight into the global digital economy through a series of written reports and interactive data delivery.

According to Tod Johnson, Chairman and CEO at JMM, "The rapid introduction of this comprehensive set of products, immediately following our merger closing, is a testament to the inherent synergies of our now combined organization and the people within it. These products, which will offer a rich syntheses of extremely valuable measurement and analysis, will prove to be truly distinctive in our industry and will help our clients better navigate in the digital world."

Details of the new services are:
  • Market Intelligence Services will provide clients with the ability to monitor critical market dynamics through the synthesis of Media Metrix measurement data and Jupiter market expertise. The first set of Market Intelligence Services from Jupiter Media Metrix will be released in October 2000 and include Australia, Canada, France, Germany, and the UK, with additional services planned for release in 2001
  • Customer Intelligence Services will provide clients with resources for understanding and evaluating existing and potential new customer segments. The first Customer Intelligence Services from Jupiter Media Metrix will be released in early 2001
  • Competitive Intelligence Services will provide side-by-side comparisons of industry leaders along with the most relevant key metrics for their markets, highlighting best practices and industry innovators. The first Competitive Intelligence Service from Jupiter Media Metrix, covering US Financial Services, will be released in October 2000. Additional Competitive Intelligence services will be introduced in the near future