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Information Resources/Europanel Sign Agreement with Unilever
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20/10/2000
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Information Resources and its strategic partner Europanel have won a
contract with Unilever ‘s Home and Personal Care Europe (Unilever HPCE)
division to provide scanner based retail and consumer tracking services
across Europe's largest markets.
Under the agreement, which is for three years, Information Resources (IRI)
will provide tracking data in the household cleaning, laundry and toiletries
categories. Countries from which data will be supplied are France, Germany,
Italy, the Netherlands, Spain and Great Britain. The agreement makes IRI,
with Europanel, Unilever HPCE's data supplier for all categories in these
countries and extends IRI's existing three-year contracts to two new
countries, France and the Netherlands.
According to Tim Bowles, Group President, International Operations at IRI,
"We are pleased to have the opportunity to extend and build on our already
strong partnership with Unilever HPC. We look forward to continuing our
track record of service and innovation with this important European client.
We will exploit emerging technologies to make our delivery of market
information ever more relevant and timely."
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