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Harris Interactive and MRSL to Forge Internet Research Efforts in UK
23/10/2000



Harris Interactive has signed an agreement with MRSL, Market Research Solutions Ltd., a leading market research firm based in the United Kingdom (UK), making it the newest Harris Interactive Global Network member.

According to Roger Landells, Chairman of MRSL, "We are very excited to now be a part of this research network, and we have always had tremendous respect for the capabilities of the Harris Interactive team. To have an opportunity to apply their innovative resources to our business and to work with them in the UK will be like making it into the World Series!"

MRSL offers a consultancy based service that addresses not only research issues, but the marketing assumptions that underlie those issues. The company’s experience encompasses a broad research background and expertise, including senior marketing posts in major fast-moving consumer goods (fmcg) companies and research agencies. MRSL capabilities include quantitative, qualitative and e-research methods.

"We are pleased to be affiliated with MRSL," added Gordon S. Black, chairman and CEO of Harris Interactive. "MRSL’s clients already value their marketing contributions and their creative approach for developing effective solutions. This new alliance will open an important market for Harris Interactive to expand Internet research technology and resources to further develop their capabilities and business". In a separate piece of news MRSL has appointed Professor Martin Callingham as a non executive director.

Martin Callingham was most recently Research Director of Whitbread Plc. creating and selling market research and marketing services to Whitbread’s 13 businesses, including such names as Café Rouge, Marriotts and TGI Fridays.

Martin is also visiting Professor in Spatial Analysis and Statistics at Birkbeck College - part of the University of London and is an acknowledged expert in the application of geo demography to market research.