New Look Online Ad Measurement Service 3/11/2000 NetValue has teamed up with Secodip, part of Taylor Nelson Sofres, to launch NetValue Ad-Impact, an online advertising measurement service, which purportedly offers customers the most comprehensive Internet advertising research tool currently available in Europe. The service will enable customers to identify the main advertising campaigns on the Internet, compare socio-demographic profiles of consumers exposed to the campaigns and measure the impact of campaigns on Internet user behaviour. It will also enable companies to analyse, for the first time, the actual effectiveness of online ad campaigns. NetValue Ad-Impact is aimed both at advertising agencies and an in-house marketing department involved in online marketing campaigns and combines two databases. NetValue’s data provides information about Internet user behaviour, applying detailed demographics to their activity, whilst TNS ADNETTRACK’s data provides information on the creative execution and categorisation of Internet advertising. In summary, Ad-Impact provides top ad rankings, frequency of exposure, behavioural analysis, post-campaign analysis, creative execution visuals and demographic profiling. NetValue Ad-Impact is now available in the UK and France, and will launch in Spain and Germany in November 2000. Roll out to the US, Mexico, Hong Kong, Italy, Sweden, Denmark, Norway, China, Taiwan, South Korea and Singapore is planned for the end of the year.