New Retail Director for Superpanel 17/11/00 Taylor Nelson Sofres has appointed Andrew Czarnowski to the role of Retail Director of its Superpanel division. He replaces Allan Breese, who is now International Account Director for Europanel, a 50 / 50 joint venture between TNS and GfK. Mr Czarnowski has been a retail specialist within TNS for eight years: he has previously held research posts with Daimler-Benz in Germany, Yorkshire Television and the Mirror Group. He returns to the UK from Dublin, where he has been based since 1998, setting up the all-Ireland scanning panels for Superpanel Ireland. According to Judith Passingham, MD, TNS Consumer Panels, "This is a dynamic period in British retailing, and we are delighted Andrew has taken up this role at such a demanding time. His experience both of the retail industry and of panel methodology is particularly valuable to Superpanel now as we upgrade from 10,000 to 15,000 households." Andrew Czarnowski added: "Consumers are becoming increasingly more important to retailers, and I am very excited about the range of services we are currently developing that will contribute to this side of the business. I am looking forward to working with our clients on all these new, as well as existing, projects." Taylor Nelson Sofres Superpanel is Great Britain’s leading continuous consumer panel. It provides comprehensive purchasing information on the majority of household and groceries markets. The sample is increasing from 10,000 to 15,000 households at the beginning of 2001, making it the largest continuously recording panel of its kind in Europe and confirming Superpanel as the industry standard for measurement of consumer purchasing.