The free report contains detailed population data for 1998, 2005 and 2010, and is usually sold at £95.00. It is designed to help plan store openings and retail catchment areas by specific location. It can also give demographic profiles by age by area. The newly launched report, which is designed to allow businesses to assess the degree of competition or opportunity in a selected area, lists the number of customer outlets in 75 leisure and retail categories spanning supermarket and high-street retailers, as well as financial, leisure, property and automotive premises. CACI’s AreaData online allows desktop access to census, ACORN and marketing information by any GB area. The data can be readily manipulated into tailored reports through the company’s own website, allowing analysis on a given catchment area by core demographics, purchasing habits and age breakdowns. To receive the free Retail Report, go to www.areadata.co.uk/winterwarmer/rw or call 0800 454 196.