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Online Shopping Habits Examined by NFO Interactive
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11/1/01
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According to the latest research from NFO Interactive in the 2000 Online Retail Monitor, nearly three fifths (58%) of current Net shoppers are now actually female. Gender aside, the habit is fairly confined. Those who do shop online are concentrated into clusters of committed – three quarters of all online purchases are made by only one quarter of online shoppers.
NFO Interactive’s Monitor is a bi-annual study examining the buying habits, attitudes and trends of those buying online. A total of 2,134 online users were surveyed in 2000, both buyers and non-buyers.
Some of the other key findings include:
- Four fifths (80%) of the sample have actually transacted online at some point.
- Security continues to be the main concern to all users. In analysing individuals who state that they are unlikely to make a purchase online in the future, 72% were distinctly worried about the issue.
- Over two fifths (41%) of those surveyed said they would feel more confident in a site if they could email a sales representative for customer service. An additional 45% said they would visit a site more if that email were responded to within 12 hours.
For more information about the Monitor, visit www.nfoi.com
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