SKOPOS - Internet research / panels



Whys and Wherefores of Researching Online
17/1/01



Henry Stewart has teamed up with the Journal of Targeting, Measurement and Analysis for Marketing and Interactive Marketing to offer a one day briefing on "Undertaking and Interpreting Online Research". This is to be held at The Brewery in the City of London on the 26th January.

If you are keen to cover the most effective and innovative ways to survey customers online, this conference might provide some answers. The programme is designed to cover a number of complex topics, including;


  • When online research works.
  • If it yields statistically valid results.
  • How to design web surveys and research studies.
  • Selecting and recruiting online respondents.
  • Combining online and offline research.
  • The costs and savings to be achieved.


Speakers include Nigel Foote of Netpoll, Richard Goosey of ACNielsen eRatings.com, Arno Hummerston of Taylor Nelson Sofres Interactive, Paul Milsom of Media @ BMRB and Nicky Perrott of eMORI.

For further information, visit www.henrystewart.com