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Healing Hands Online from New Harris Research
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19/1/01
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New research into the doctor-patient relationship has shed light on how the Internet could transform the traditional art of healing. The findings from Harris Interactive’s survey conducted for ARiA Marketing and iMcKesson indicates that the Internet could be used to greatly increase and improve communication between doctors and patients.
It also suggests that going online would strengthen, rather than weaken, the doctor-patient relationship.
Other major healthcare findings include the following:
- Online healthcare consumers have had many frustrating experiences before, during or after visits to their physicians. The most widely remembered are:"forgetting to ask all my questions when I’m with my doctor" (60%).
- The other big bug-bears are "having to see my doctor in person to ask questions that he or she could answer by telephone or e-mail"(41%),"getting through to someone who could answer my questions" (35%), and "providing the same information over and over again each time I go to the doctor’s office" (35%).
- A majority of the online population (57%) are optimistic about going online to their doctor some time soon.
- Much of the online population would also like to receive e-mail reminders for preventive care (81%), follow-up e-mails after visits to doctors (83%) and for their doctors to be able to access and monitor their lab tests online (84%).
The research was conducted during the Autumn of 2000. The first phase was online research of 1,000 healthcare consumers; the second phase was an online focus group of patients and physicians.
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