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Admap Conference Days on Ad Performance
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24/1/01
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Admap is running a 3 day event at the end of January covering what’s new in pre-testing campaigns, monitoring ad performance, and in print research and testing.
Day one (29th Jan) consists of an examination of advertising pre-testing, and presents a knowledgeable line-up of both client and agency speakers. The topics in question span:
- An introduction to pre-testing.
- The challenges facing pre-testing.
- Qualitative and quantitative methods of pre-testing.
- Measuring accuracy and effectiveness.
- Beyond the pre-test.
- Pre-testing print campaigns.
- Pre-testing in a multi-media environment.
- Selecting pre-testing methods.
Day two (30th Jan) on monitoring performance kicks off with an optional breakfast briefing for all early-bird delegates. The event promises to deal with what represents effective advertising, discussed by the two renowned academic researchers, Dr Ehrenberg and Prof. Jones under the chair of Writer/Editor Colin MacDonald. The programme promises a tour through a wide selection of subjects:
- Understanding the brand-advertising relationship.
- Setting clear objectives for coherent advertising strategies.
- What are we measuring and how do we measure it?
- Why monitoring advertising performance is only half the answer.
- Advertising performance and web-based businesses.
- Justifying the advertising budget.
- Justifying how your advertising campaign fits into the wider mix.
- Learning from the brand masters.
- From the medium term to the long term.
Day three (31st Jan) is your chance to attend a morning workshop on the key issues in pre-testing advertising and monitoring advertising performance.
For more information about the three days, visit the WARC website at www.warc.com.
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