Agency CEO Vacancy via PSD



The Future is Broad
24/2/01



The number of people with access to broadband connectivity at work will more than double from 24 million in 2000 to 55 million by 2005 in the US, according to a new report from Jupiter Research. This is one of the major research conclusions, along with the rise of the "multimodal" user and the continuing bias of broadband to the workplace in the short term.

The main US trends identified in the new Jupiter Research Broadband & Wireless Report are that:


  • The at-work broadband audience will witness the rise of the "multimodal" consumer. This is the online audience that uses the Internet across several different access mediums, including dial-up at home, broadband at work and wireless devices on the move.
  • Businesses targeting these multimodal consumers will increasingly face the challenge of delivering the right content or application to the right device at the right time.
  • Although only 57% of 43 million American at-work Internet users currently make use of high-speed connectivity in the workplace, the level is set to rise to 87% by 2005.
  • As broadband usage in the American workplace doubles, at-work dial-up access will drop significantly from approximately 18.5 million individuals in 1999 to 8.1 million in 2005.
  • Even though 24 Americans access the Internet through broadband connections in the workplace, only 8.6 million currently use broadband in their homes.


Commenting on these main broadband trends, Jupiter analyst Mr Laszlo said, "As broadband penetrates the workplace and becomes a more mainstream technology in the home, expect to see a sizable overlap between the broadband home and work audiences. Companies that aim to reach the work broadband audience should consider how they can extend their services to remain useful beyond the workday - these are the companies that will come out on top."