The E-Commerce position Mr Anderson is filling is believed to be a newly-created function within the group, As such, his responsibilities have yet to be fully finalised, but should include the setting up of a cross-functional team to manage TNS business via the Internet. It is also thought that he will be introducing websites to develop new business and portals to deliver e-commerce solutions.

Prior to his work at Egg, Mr Anderson was initially Marketing Director of easyJet. In this role he was responsible for the launch of the airline, and its development from a telesales operation to a largely Internet-based venture. Whilst with the group, Anderson progressed to Marketing Director of easyEverything and easyRentacar.

According to Tony Cowling, "We are delighted to have Tony on board as our first E-Commerce Director. He has been involved in everything from launching easyEverything as the world’s first chain of Internet cafes, to developing the world’s first Internet car rental company. His experience will be invaluable to us as we pursue our Internet strategy."