KD Consulting MR Vacancies



The Annual Canadian MR Conference
20/4/01



Next week sees the annual conference of the Professional Market Research Society of Canada running between April 23 and April 25 in Ottawa. The theme of this year’s event is "Riding the Communications Revolution – Opportunities and Challenges for Research."

Over the two days a wide range of agency and client speakers will be tackling the issue of ongoing change from a number of different perspectives. These include:


  • Adapting to the Communications Revolution: Making it Work for You
  • CRM in Packaged Goods: A New Approach to Traditional Brand Marketing
  • Gaining Greater Insights: Combining Research and Analytics
  • How Digital Innovations are Changing the Face of Research
  • Using E-Interviewing Improves Data Quality
  • Global E-commerce- The World has its Say
  • How Can we Give more Meaning to Brand Image Data?
  • 2001- A Virtual Odyssey.


In addition, the first day features a number of breakout sessions focusing on different aspects of research via the Internet and a trade fair runs alongside the conference on both days.

For more information, visit pmrs-aprm.com