Driven by extensive research on Global 2000 companies, this strategy, according to the company, rallies the core strengths across all of Jupiter Media Metrix and answers the requirement for the appropriate mix of sector-specific analysis, measurement and advice in order to address clients' most important and ongoing needs:i.e. defining opportunities and threats; developing and implementing strategies; and benchmarking performance.

This new strategy was sparked by an in-depth client survey conducted through the company's adhoc research division. Overall, Jupiter Media found that dramatic marketplace changes, including the maturation of the Internet and a volatile global economy, have altered client expectations of market research and the way they apply it to their business. Key findings included:

• Every decision needs to make a difference. Defining threats to market share and opportunities for costs savings are now as important to clients as identifying areas for growth.
  
• Multiple sources of research are needed to make sense of an increasingly complicated business environment, where needs change constantly and quickly. Applying the right mix of these tools to understand and measure the performance of every business initiative has become critical.
  
• Advice must come from experts that understand a client's individual business and current challenges, as well as their industry.
  
• Personalized service and client stewardship are essential to successfully applying data and analysis to help clients make critical business decisions.