As many researchers have already ascertained, the key to a successful marketing and advertising strategy with new technology is only possible given an understanding of consumer behaviour. This conference should help provide a clear understanding of "research" through these mediums. It should also explain the whole range of new technologies emerging, along with innovative opportunities to conduct research, to programme and opinion research, and to research the effect of activity.

The two day programme will be overseen by Netpoll chairman Mike Bloxham. The array of high level speakers includes:

• The Perils of Research in an "Always On" World - Martin Hayward, Director of Consumer Consultancy The Henley Centre.
• Understanding Internet Behaviour- Aruna Carver, Vice President of Marketing FIRM (Future Information Research Management).
• Ask Jeeves – a Great Brand Built on a Solid Customer Understanding - Adrian Cox, Senior Vice President of Consumer Sales and MarketingAsk Jeeves (UK & Ireland).
• Researching Leading-edge Technologies and the Implications on Marketing Strategies - Tyra Smude, Market Research Manager Orange
• The Measures Required for Success in Interactive TV Advertising - Suzanne Bevan, Market Research Manager Procter & Gamble (Europe).
• Sony’s First Steps into Interactive TV: the Key Research Findings - Morelia Bueno, Strategy Director BMPTVi.
• What Impact will Digital and Interactive TV have on Broadcasters Marketing Research? - Hugh Johnson, Head of Commercial Marketing and Research Channel Four Television.