The service runs as a weekly consumer panel of 15,000 online people in the UK. It is thought that the members are more responsive than most Internet users, having signed up for research purposes in the first place. Every questionnaire can draw on a sample of up to 1,000 users instantly, and the research can save up to 50% of the costs of traditional face-to-face and telephone omnibuses. It is likely to be a faster process in most cases.

According to Charles Ilsley, research director of Thomson Intermedia, "Whether you’re conducting some research to generate a news story, preparing for a pitch or developing rationale for a new strategy or tactic, the new E-Bus omnibus from Thomson Intermedia meets the increasing needs of modern day marketers. It is easily the UK’s most dynamic weekly Internet omnibus and demonstrates Thomson Intermedia’s commitment to developing an even wider offering for its current and new client base."