InsightExpress Pro is, in fact, designed to give sophisticated researchers the functionality they need to completely design their own e-surveys. "We invite any serious market researcher who has shunned a self-service online product in the past to take a good look at what InsightExpress PRO has to offer," claims Lee Smith, Chief Operating Officer of InsightExpress. "What they'll find is a faster, more cost-effective alternative to traditional research services - that won't force them to compromise their standards. With PRO, we've taken a big leap forward by giving researchers complete control over how their surveys will work and how their results can be presented."

The added-value features of the system include:

• Complete scripting-enabled skipping capabilities including mathematical calculations, and logical operations.
  
• Rotation options for both questions and groups of questions.
  
• Piping capabilities that allow answers from one question to appear in the wording or answer set of subsequent questions.
  
• Additional question types including multi-dimensional grids.
  
• Pre-population of information in answers where individual data already exists.