The Technology Panel is based on a group of pre-profiled users and buyers of technology products and services. It is designed to provide a fast turnaround method of looking at hard-to-reach segments. The new European coverage should provide a useful supplement to the company’s existing American panel of more than 20,000 respondents.

"We're very excited to be able to offer a European segment of the Technology Panel," vice president of Client Service Julie Ward has said. "Now the advantages of the Technology Panel -- such as its low cost and fast turnaround -- include European coverage."

The new coverage is due to include panel members from France, Germany and the United Kingdom. These participants will be pre-profiled on more than 500 variables, allowing the research to proceed at a much faster response than some custom research, and at a relatively low cost. The panel also promises clients that results can be weighted to resemble target markets by using a population-defining source.