In April, 3.3 million people actively used the Internet, spending an average of more than eight hours online for the month. American properties dominated the top five list in Mexico for April, with only one Latin American property - Star Media Network - ranking among the top five.

Similar to the Internet audience in Brazil, the Mexican audience is in the majority male, with men comprising 58% of the audience and females comprising 42% of the audience in April. The composition of the Brazilian Internet audience in April was nearly identical, at 57% male and 43% female. Mexicans spent an additional 30 minutes online in April than their Brazilian counterparts and visited more unique sites during the month and more page views per surfing session than surfers in Brazil. However, Internet users in Brazil had a higher click rate for ad banners than Internet users in Mexico.

In April, the most visited categories of websites in Mexico were search engines and portals. Nearly 90% of Mexican surfers visited a search engine or a portal during the month, and just over 80% visited telecom and Internet providers. Providers of hardware and software were also popular, as were entertainment sites and online communities.

According to Tolis Vossos, CEO, IBOPE eRatings.com, "By introducing a credible, third-party means of measuring all Internet activity in Mexico, Nielsen//NetRatings will contribute to the growth of the Internet in this important market. Our research is conducted with the highest regard for accuracy, using the same recruitment and measurement techniques across every market we measure. Nielsen//NetRatings now places Mexican Internet user behaviour in a global context, which will allow the large international advertisers to easily include the Mexican online market in their media plans."