| New Corporate Identity for UIG | ||
| 23/6/01 | ||
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United Business Media has launched a new corporate identity-NOP World-for its market research businesses. NOP World (formerly the United Information Group) is the ninth largest market research conglomerate in the world, the second fastest growing research firm in the USA and the number one business-to-business agency in Europe. NOP World brings together some of the most well known, high-growth market research companies in the USA and Europe. Member organizations include:
In addition, three NOP World companies focus on the healthcare market and are uniting as NOP World Health -- the largest provider of primary research to the pharmaceutical and medical industries. The NOP World Health companies include Market Measures Interactive (MMI), NOP Healthcare and Strategic Marketing Corporation (SMC). NOP World also recently announced an agreement to acquire Allison-Fisher International, a leading supplier of syndicated research to the automotive industry. According to Simon Chadwick, CEO of NOP World, "Our new name is not just a cosmetic change. It is a symbol of our strategic transformation into a truly integrated team, leveraging our full range of resources, talents and competencies to maximize customers' market performance. By coming together as a unified whole, we are creating a newly-energized organization that capitalises on the power of the complete NOP World family." Mr Chadwick added "With the strength of our new alignment, we are poised to take advantage of cross-sector development opportunities with new rigor and excitement -- and the promise of those opportunities is already being realized. For example, as the consumer market becomes increasingly critical to our healthcare customers, MRI and MMI are partnering to create new products that help pharmaceutical companies understand, reach and impact patient audiences. MRI is also working with NOP Research to expand its media planning services into new markets. In addition, NOP Research and ASW have come together to build innovative customer satisfaction and mystery shopping offerings across our consumer businesses -- and will soon bring those breakthroughs to MMI's clients, through new services designed for the specific needs of the healthcare market. With the creation of NOP World, we are structured to meet clients' total range of information needs, with fully-integrated, end-to-end solutions that truly drive market results." | ||
