Latin American Agency Joins Harris Interactive Network

Total Research Latin America has become the thirteenth member of the Harris Interactive Global Network. Total is based in Uruguay, with offices in Argentina, and conducts b2b research for local and multinational clients.

The company has expertise in brand management, customer loyalty management, strategic segmentation models and media research services, in countries including Argentina, Brazil, Uruguay, Panama, Honduras, Costa Rica, El Salvador, Nicaragua and Guatemala.

According to Maria Maizlisz, Research Regional Manager of Total Research Latin America, 'This alliance with Harris Interactive will provide our team with a model we can use to further develop our current research offerings'.

The Network was established in 1992. Member firms represent Australia, the Caribbean, Europe, Central/South/North America, and South Africa-with anticipated expansion in other parts of the world, including Asia and the Middle East. Members exchange research expertise and provide local-country knowledge, and are affiliated to but operate independent of Harris Interactive. More information is available at www.harrisinteractive.com/international/globalnet.asp

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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