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I love my job... I love my job ...
on a market research committee

OK, so it's not third on the list after astronaut and professional footballer for the average small boy, but I enjoy my time on the committee of a market research association. Because it's not feegenerating, and I give my time as a volunteer, some of the pressure is off - phew - and it's a change to be talking to other researchers in an environment where one can relax a little instead of sweating over deadlines and running around for unreasonable clients. In short, a committee meeting gets me out of the office and the rat race.

And - surprisingly - spending lots of time with a bunch of fellow market researchers and having time to discuss research issues is not all that bad. It's not so much the feeling that I am giving up my own time for the good of the industry - though that helps - as the business of drinking wine and eating nibbles for hours on end, and then going off for a pint or three afterwards.

Council or committee meetings give me a chance to learn from some of the brighter brains in the industry... well, I'm on it so that shouldn't surprise you. It helps me to keep up-to-date about what's going on and what the profession is facing, and it exposes me to other people's ideas, problems and views. I think this helps my own company, because I get to look at the bigger picture and find out whether competitors are thinking the same way as us.

One additional perk is that you may escape paying admission fees for conferences and seminars - that's more significant if you're an independent or in a small company where such costs aren't lost in the great scheme of things.

Undoubtedly, two of the best things about committee work are the recognition for your contribution from others in the industry, and the receipt of the occasional Christmas card (in the office) which may have been sent with true feelings rather than in an attempt to get new business...

And lastly there's the certain camaraderie of the AGM, and the satisfaction of watching the git who always stands up and asks a supposedly awkward question about misuse of finances and then volunteering to be the one who squashes him with a wellaimed statistic. Splat.

See - there's your adrenalin rush in the most unlikely of places ;) Who wants to be floating in a tin can far above the world, or stepping out onto the pitch at Wembley to the roar of 100,000 voices anyway?

 

I hate my job... I hate my job ...
on a market research committee

After a while, all the things that seemed advantages at first begin to reveal themselves as the downside of committee work:

  • Spending lots of time with a bunch of fellow market researchers. Ugh!
  • Having lots of time to discuss research issues - when you could be discussing the Ashes, your holidays or the Antiques Roadshow. Or anything else, really.
  • Giving up my own time for the good of the market research industry - I ask you!
  • Drinking wine and eating nibbles for hours on end... not exactly healthy, slimming or - after the third bowl of Bombay mix is filled and emptied - particularly conducive to general good feeling.

Even so, there are worse things than these about being on an MR committee. Worse is getting lumbered with minute-taking, which means one can't even switch off in the boring bits.

Worse is leaving the office midafternoon to travel up to town for committee meetings, watched by colleagues who think you're knocking off for the day when actually you will get home four hours after them.

Worse is coming up against paid staff of professional bodies who put in less time and effort than the volunteers on the committee.

Worse still is being short of time, which by definition all committee volunteers are. Work gets in the way of committee activities... Committee activities get in the way of work... A private life gets in the way of both... and after all this, not getting the recognition one deserves.

Public meetings are one of our raisons d'etre, and afford plenty of scope for depression. I hate organising public meetings only to have it snow. I hate organising public meetings only to have London Underground go on strike. I hate organising public meetings only to have terrorist activity bring the capital to a standstill. And I have no time at all for members who are put off attending public meetings by the weather/a strike/the odd bomb.

But worst of all is a moment that occurs about two or three times a year, when you realise you have spent the last thirty minutes arguing over whether or not to apportion to some head of expenditure a miniscule sum of money, which any one of the ten relatively senior and highpowered execs sitting round the table would have earned in about 45 seconds flat, but which the statutes and procedures hereintofore appended to the association's lengthy constitution require you to debate until a two thirds majority is reached, blah blah blah, and that as a result of this pointless delay you have missed your train, your favourite TV program, last orders at Burger King and the chance to spend a little quality time, for once, with your family, and you feel the great weight of boredom and bureaucracy smothering the life out of you like a grey, congealing mass of insulating foam. What am I doing, perpetuating all this by helping out on a market research committee?









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