Consumer-generated content researcher Bazaarvoice has appointed former Kraft marketing leader Carole Irgang to its Advisory Board.
Named as one of AdAge’s Women to Watch in 2007, she spent several years as Senior Vice President of Integrated Marketing Communications at Kraft Foods, opening up the firm’s use and measurement of new media in brand campaigns. She currently leads strategic consultancy Red Shoes Marketing. Prior to Kraft, she was EVP at Grey Worldwide.
Bazaarvoice founder and CEO Brett Hurt comments: ‘Carole’s expertise in brand identity, marketing, and communications strategy is an extremely valuable asset as we continue to build innovative products and programs to support social commerce success in this rapidly evolving market.’
Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com .
