Vision Critical
October 23 2007

 

In Canada, custom online panels firm Vision Critical has appointed Laura Davies as VP Panel Strategy at its Vancouver head office.

She previously worked for YouGov in the UK – initially as a Research Executive handling key client accounts, until her promotion to Panel Manager when she managed and grew the consumer panel by 350%. Davies has an MA in PPE (philosophy, politics and economics) from Oxford University.

CEO Angus Reid commented: 'We aim to provide our clients not only with the technology platform to run a custom panel, but the support and consultation for planning, set-up, recruiting and strategy to create a healthy panel. Laura’s impressive background makes her a perfect fit for this service model.'

Since launching in 2000, Vision Critical has developed more than 180 custom online panels and managed more than a million panellists. In September, the firm promoted Jason Smith to the role of President and COO of its Panel Division ( www.mrweb.com/drno/news7376.htm ). The firm’s website is: www.visioncritical.com .


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